Swan Sit
Swan Sit is an independent consultant specializing in digital, marketing and strategy. Having spent the past decade of her career accelerating digital into legacy companies, she held 2 key roles as a Vice President at Nike — overseeing Global Digital Marketing during the Emmy-winning “Dream Crazy” campaign featuring Colin Kaepernick, and running Digital Operations, Product, Supply Chain and Service for a $3B e-commerce business during the Air Jordan 11 Concord launch, the largest in online history. She led digital at Revlon and Elizabeth Arden, using it to pull them out of a turnaround, and ran online strategy for Esteé Lauder, increasing their global footprint from 165 to 435 websites in 5 years. From modernizing 100-year-old brands and partnering with unexpected influencers like Chelsea Handler, Iris Apfel and Gigi Gorgeous, to launching augmented reality makeovers and driving double-digit growth, Swan has demonstrated both the left- and right-brain skills required for a marketer that drives revenue. She was selected as a Brand Innovators 40 under 40 and Marketing Woman to Watch, and took home both Best Social Campaign and Best in Show at the Glossy Awards. You might recognize her as one of the faces in Twitter’s national “She Inspires Me” campaign during the Oscars.
Prior to beauty, Swan was a management consultant at Bain, owned an ad agency focused on emotional branding, was a product manager at Newell (she launched a factory in China during SARS) and created infamous marketing campaigns at Trilogy Software during the dotcom boom. Swan graduated with a BA in Economics from Harvard and an MBA from Columbia.
Swan does speaking engagements around the world on Marketing, Digital Transformation and Leadership in the Digital Age. She is a Board Director of a publicly-traded pharmaceuticals company, advises a variety of businesses and sits on the boards of industry and philanthropic organizations including AdWeek's Diversity and Inclusion Council, L2 Digital Think Tank, Women in Retail, Consumer Goods Technology Council, Impact Network, Foundation Rwanda and Worldview’s space think tank. Having traveled to 85+ countries, her favorites include Antarctica, North Korea, Mongolia, Rwanda, Bhutan, Myanmar and Tanzania for Kilimanjaro. She can often be found smashing a volleyball and chasing restaurant openings, or flying around on skis and horses - her two newest hobbies.
3 words to describe Nature?
Stilling. Wondrous. Challenging
3 things Nature taught you?
Self-reliance
Humility
Interconnectivity
3 most treasured Nature spots?
Any ocean or summit
Antarctica
Palawan
When you look at the ocean, it makes you feel...?
Alive, calm, emotional
When you see a forest, it makes you feel...?
Fresh, awake, adventurous
When you see a volcano, it makes you feel...?
Excited, nervous and... hot? :) I've ventured inside a (mostly) dormant one before
When you see a sunrise or sunset, it makes you feel...?
Grateful, enchanted, like I should be grabbing my camera phone (though the pics never do it justice so we should just enjoy the show)
When you hear thunder, it makes you feel...?
Excited, full of anticipation, ready to dance
When you hear the wind howling, it makes you feel...?
Cozy, cuddly and craving a fireplace
Are you an Ocean, Mountain, Forest, or Desert person?
Ocean, which is odd because I can't even swim! But it hasn't stopped me from scuba diving, snorkeling, wake boarding... basically I'm willing to do anything that has air or floatation, but surfing still evades me. The ocean makes me feel alive and whole; living by it is a life-long dream for me
On a scale of 1 to 10, how important is Nature to your well-being?
8... not necessary in a constant daily state, but periodic ventures to a coast or the top of a mountain, or even the smell of nature or the ocean resets my soul
Share with us a childhood nature memory?
When I was 4 years old, my father took me outside during a typhoon in Hong Kong. We didn't venture far - just out the front door - but I remember the howling wind and warm but slicing rain. And the indescribable smell of the storm I remember to this day. It was electric. I remember hanging onto my father's neck with both arms, my little body flapping in the raging wind. I was scared but also couldn't stop giggling. That's how I still feel going into all my adventures today.
Tina Wells
Tina Wells is the CEO and founder of Buzz Marketing Group, a marketing agency that creates strategies for clients within the beauty, entertainment, fashion, financial, and lifestyle sectors. For more than two decades, Tina has connected thousands of influencers and consumers to brand clients. Since founding her company, she’s developed and managed 30,000 “buzzSpotters” and 7,000 “momSpotters” –influencer and research networks for her clients that include Dell, The Oprah Winfrey Network, and American Eagle Outfitters.
Tina sits on the board of the Young Entrepreneurs Council, the United Nations Foundation’s Global Entrepreneurs Council (emeritus), and the Council of Emeritus Directors of the Philadelphia Orchestra Association. She currently chairs the Programs, Marketing, and Business Development committee of The Franklin Institute where she also serves on the Board of Directors and Executive Committee.
She is a member of the 2017 Class of Henry Crown Fellows within the Aspen Global Leadership Network at the Aspen Institute and the Academic Director (Practicum) of Wharton’s Leadership in the Business World program at the University of Pennsylvania. In 2018, Wells also joined the board of THINX. Her list of honors includes The Girl Scouts’ Woman of Distinction, Cosmopolitan’s Fun Fearless Phenom Award, Essence’s 40 Under 40, Billboard’s 30 Under 30, Inc’s 30 Under 30, and Fast Company’s 100 Most Creative People in Business.
Wells is the author of the best-selling tween fiction series Mackenzie Blue and the marketing handbook Chasing Youth Culture And Getting It Right. Wells’ writing has appeared in the Huffington Post,he Journal of the American College of Radiology, Inc, Black Enterprise, Media Post, and Retail Merchandiser Magazine.
3 words to describe Nature?
Peaceful. Vibrant. Majestic.
3 things Nature taught you?
That there is something much bigger than me and any problem I think I might have. Also, there’s a rhythm to the world and things continue to move in their cycles and serve their purpose.
3 most treasured Nature spots?
Lancaster, PA - where I’m from. Gorgeous pastures, rolling hills, absolutely stunning.
Maasai Mara, Kenya - my first safari and trip to Africa, the most beautiful place I’ve ever been
Tuscany, Italy - my brother has lived here for almost 10 years with his wife. I visit often and fall in love all over again each time.
When you look at the ocean, it makes you feel...?
Calm. Just hearing the ocean calms me.
When you see a forest, it makes you feel...?
Safe and secure. I also feel in awe at the enormity of it all.
When you see a volcano, it makes you feel...?
Awestruck...but a little helpless and scared too.
When you see a sunrise or sunset, it makes you feel...?
Happy. A sunrise or sunset is an instant mood booster for me.
When you hear thunder, it makes you feel...?
Curious.
When you hear the wind howling, it makes you feel...?
Scared by the power of it.
Are you an Ocean, Mountain, Forest, or Desert person?
Mountain, for sure!
On a scale of 1 to 10, how important is Nature to your well-being?
9. When I purchased my home 11 years ago I planted some trees that are now enormous. Just seeing them every single day, in every season makes me feel so happy.
Share with us a childhood nature memory?
I’m the eldest of six children, and growing up my dad would take all of the kids in the neighborhood on nature hikes and trips to the park. I grew up in the part of southern New Jersey that is known for its farms. I still live there and see deer almost every night. Those park trips with all of my siblings and our friends were the best.