Ayelet Baron

AYELET BARON is the visionary author behind Our Journey to Corporate Sanity: Transformational Stories from the Frontiers of 21st Century. Prior to being a speaker, coach, workshop facilitator, and committed to making a transformational impact on business, Baron was an Innovator-in-Residence in Roche/Genentech's Strategic Innovation Product Development organization, and a Chief Strategy Officer for Cisco Canada.

3 words to describe Nature?

Humans. Grounding. Reality. We are nature; nature is grounding; nature ground us in reality.

3 things Nature taught you?  

To appreciate beauty as is. To recognize the life force in animals, plants and humans. To remember to follow nature in business - a time to plant, a time to water, a time to nurture and a time to harvest.

3 most treasured Nature spots? 

Diving in Fiji - the most spectacular underwater park; white sands of Turks and Caicos, and the deep blue Mediterranean Sea.

When you look at the ocean, it makes you feel...?  

At peace. The whole experience of the beauty and infinity of the ocean from looking to listening to breathing it in is exhilarating.

When you see a forest, it makes you feel...? 

In awe imagining what the trees have witnessed while we simply pass by in a flash. The conversations they must be having must be incredible as they show us what a connected network truly is.

When you see a volcano, it makes you feel...? 

The fire within each of us that can tip over at any moment and that emotions are natural if we allow them to be expressed

When you see a sunrise or sunset, it makes you feel...? 

The cycle of life and death, with the depth of colors and opportunities

When you hear thunder, it makes you feel...? 

The power of nature to make a statement and bring clarity

When you hear the wind howling, it makes you feel...? 

Alive and attune with reality

Are you an Ocean, Mountain, Forest, or Desert person? 

Ocean first but I love them all ... what could be better than an ocean with a mountain, forest and/or desert? I have had the pleasure of experiencing many breathtaking combinations

On a scale of 1 to 10, how important is Nature to your well-being? 


Share with us a childhood nature memory? 

I will always remember the first time I walked through an orange orchard in Israel when I was 6 years old and got to pick oranges from the tree. That smell of the orange buds has stayed with me forever. Then, my grandfather retired and bought an almond orchard and as a kid, I spent hours peeling the two cases of almonds and organizing them in neat piles. It helped me appreciate the source of our nutrients and also sparked a love of creation with cooking naturally. I always need to know where the food we consume comes from in nature.