Veronica Speck

Veronica Speck began her career in New York City at publishing houses including Condé Nast and Hearst. In 2010, while in the Special Events Department of Vogue, she assisted in the planning of the “American Woman” Costume Institute Gala at The Metropolitan Museum of Art. Leveraging her experience in the art world, Veronica joined Bernardaud as the global Director of Public Relations, promoting artist collaborations and limited-edition objets d’art with Jeff Koons, Vik Muniz, JR, Marina Abramovic, Julian Schnabel, David Lynch, The Campana Brothers, Sarah Lavoine, and the Alexander Calder, Joan Miro, and Marc Chagall Foundations. She also formed strategic partnerships with MoMA, MoCA, Sotheby’s, and Gagosian, and hosted press events during Art Basel, Bocuse D’Or, Design Miami/, Frieze, Maison et Objet, and partnered with Architectural Digest to design the 2015 Academy Awards Greenroom with Commune Design.

In 2018, Veronica oversaw the opening of The Future Perfect’s galleries in New York, Los Angeles, and San Francisco, and managed all exhibition openings, art fair participation, press, marketing, and events during Art Basel, Frieze, Salon Art + Design Fair, NYCxDesign, Design Miami/, and New York Fashion Week. She also hosted affinity partnership events with The New York Time’s T Magazine to celebrate their annual “Greats” Issue, Fendi’s ‘Made to Order’ program, as well as with Ruinart, Hermès Art de la Table, Puiforcat, Le Labo, Aesop, Vogue 100, and many more.

In 2019, She joined Michelin-starred Chef Daniel Boulud as the global Head of Brand Marketing and Public Relations and helped raise over 1 million dollars for City Meals on Wheels during the annual Sunday Supper Gala at Restaurant Daniel. Le Pavillon restaurant at One Vanderbilt in New York City, designed by Brazilian architect Isay Weinfield, is the latest venture set to open in 2021.

In 2020, VHS Ventures was established in New York and California with international operations in Asia, Europe, and South America. Current clients range from Ferrari and Fine Art to Fragrance and Fine Jewelry. VHS is a Founding Partner of luxury fragrance brand Maison d’ Etto.

3 words to describe Nature?

Calming. Intriguing. Vast.

3 things Nature taught you?




3 most treasured Nature spots?

The Torrey Pines State Reserve in La Jolla, CA, which is dedicated to preserving its namesake, the Torrey Pine (Pinus Torreyana) tree, and other indigenous wildlife in its native environment. The tree only grows there and on Santa Rosa Island off the coast of Santa Barbara. The hike to the top affords views of the Pacific Ocean and the cliffs of Blacks Beach, which are reminiscent of the Algarve in Portugal. It is also next to Torrey Pines Golf Course, one of the most beautiful golf courses (in my opinion). Big Sur, Muir Redwoods, Lake Tahoe, and Palm Springs desert in California are also special. 

The Yucatán Peninsula in Mexico. The last time I was there, it was turtle nesting season, and watching hundreds of baby turtles make their way to the sea from the sand was magical. 

The Mighty 5 National Parks in Utah—Arches, Bryce Canyon, Canyonlands, Capitol Reef, and Zion. Hiking amongst the red Hoodoo rocks is reminiscent of Mars (not that I have been…yet!) Afterward, rent a boat and explore Lake Powell and enjoy a restorative stat at Amangiri in the desert.

When you look at the ocean, it makes you feel...?

Peaceful and nostalgic. I grew in San Diego, California so the ocean will always hold a special place in my heart. Swimming, surfing, scuba diving, sailing, parasailing, kitesurfing, snorkeling or simply watching the sun rise or set. 

When you see a forest, it makes you feel...?

Curious. I love to explore and look through the trees for wildlife or up towards the sky for birds. I spent hours in the cloud forests of Costa Rica. 

When you see a volcano, it makes you feel...?

Adventurous and energized. I hiked Volcanoes National Park in Hawai'i after it erupted a few years ago, and was truly in awe of the natural landscapes and black sand beaches made of basalt and formed from hot lava clashing with the ocean water. 

When you see a sunrise or sunset, it makes you feel...?

Renewed, restored, romantic. 

When you hear thunder, it makes you feel...?

Excited. I love thunderstorms, especially tropical ones. I took it for granted growing up, but San Diego has nearly perfect weather year-round so I naturally crave the opposite and love the excitement of storms. I was in New York during Hurricane Irene and Sandy and still remember the sound of the thunder, rain, and wind. 

When you hear the wind howling, it makes you feel...?

Attentive, Perceptive, Thoughtful. Ideally, I am curled up inside next to a cozy fire, and listening to the sounds outside. 

Are you an Ocean, Mountain, Forest, or Desert person?


On a scale of 1 to 10, how important is Nature to your well-being?


Share with us a childhood nature memory?

My father has dedicated the majority of his life to caring for animals and the environment. I grew up next to horse and polo ranches, orange and avocado groves, and vineyards, and with exotic pets my father rescued. Boa Constrictors, Tarantulas, Macaw Parrots, African Grey Parrots, African Spur Tortoise, Chinchillas, and even a saltwater aquarium with small sharks, an octopus, living coral, and exotic fish. I celebrated many birthdays as a child at Sleepovers at the San Diego Zoo where guests could spend the night at a campsite and view the nocturnal animals on a guided tour. 

My grandparents are European and when they moved to Los Angeles, they became members of a historic health and wellness retreat from the 1800s called Warner Springs Ranch because the therapeutic natural hot springs and rural beauty reminded them of Bohemia and Moravia. My favorite childhood memories include weekends and holidays spent with family riding horses, golfing, playing tennis, swimming, and exploring the grounds.