Carina Bauer

Carina Bauer is the CEO of the IMEX Group. Having graduated from Oxford University in Politics, Philosophy and Economics in 1998, Bauer began her career by setting up and running GoodBean Coffee, a family owned chain of coffee shops located throughout the South of England. As Managing Director, Carina was in charge of the running of the business which grew to 13 stores in three years and was sold to a publicly listed company in December 2001. She joined IMEX in 2002 as Marketing and Operations Director and became its CEO in 2009.

Carina won the Smart Women in Meetings Award in 2018 & 2019, the ICCA Inspirational Women Awards and the Timothy S.Y. Lam Foundation Spirit of Collaboration Award in 2018, was recognised as ‘One of the 25 Most Influential People in the Incentive Industry’ by the Northstar Meetings Group, ‘One of the 25 Most Influential People in the Meetings Industry’ by Successful Meetings Magazine and ‘One of the Top 25 Women in the Meetings Industry’ by M&C Magazine. Carina is currently President Elect for the SITE International Foundation.

3 words to describe Nature?

Calming. Powerful. Life

3 things Nature taught you?

That everything has a purpose

That, despite our high opinion of ourselves, really we are very small cogs in a very big wheel.

That it is the boss!

3 most treasured Nature spots?

The Alps

Sion National Park, Utah

Osa Peninsula, Costa Rica

When you look at the ocean, it makes you feel...?


When you see a forest, it makes you feel...?


When you see a volcano, it makes you feel...?


When you see a sunrise or sunset, it makes you feel...?


When you hear thunder, it makes you feel...?


When you hear the wind howling, it makes you feel...?


Are you an Ocean, Mountain, Forest, or Desert person?


On a scale of 1 to 10, how important is Nature to your well-being?


Share with us a childhood nature memory?

I used to go and visit my grandparents in Switzerland most summer and winter holidays. One of my favourite memories was when they took us to the country-side around Geneva and we used to go for walks in wheat fields, where the what was taller than me – I just loved walking through those fields!