James Wallman

James Wallman is an international bestselling author, entrepreneur, futurist, and experience strategist/designer. He runs the strategy, innovation, and futures consultancy The Future is Here. Clients include KPMG, HSBC, KFC, IDEO, and Facebook. He has written two best-selling books: Time And How To Spend It (Penguin, April 2019) and Stuffocation (self-published 2013; Penguin, 2015; now in 7 languages). Wallman has advised companies from Absolut to Zurich Financial and has given talks from Amsterdam to Las Vegas; at venues including the Googleplex and 10 Downing Street. He advises the British government and is a 'Sector Specialist, Experience Economy' for the Department for International Trade. His opinions have appeared in the New York Times, the Financial Times, the Economist, and Wired and has appeared on TV and radio from Australia to Brazil and the US. James lives in London with his wife and two children.

3 words to describe Nature?

Green. Furry. Nice 

3 things Nature taught you?

Just the one: nature is us and everything in us and around us. It's what we call the crazy random experiment our planet is in the middle of. Everyone and everything here is reaching up for energy from the sun, rising from seed to flower, then falling back again. It's a funny, beautiful journey. 

3 most treasured Nature spots?

Only 3?? I can’t

First, anywhere with my kids. 

Then the view from any mountain in the Alps; the Mediterranean sea; Big Sur; Rhossili Bay; the jungle around the Tambopata River and Platja Mitjorn.

When you look at the ocean, it makes you feel...?

Like I want to jump in and float on, surf on, sails on, get thrown about on the waves.

When you see a forest, it makes you feel...?

Like I want to walk through it, climb its trees, hear its silence, its sounds, and just listen.

 When you see a volcano, it makes you feel...?

Like I wish it would explode, but without killing me. Stromboli is good for this :-)

When you see a sunrise or sunset, it makes you feel...?

Grateful that I had that day or that I'm about to have a day. Aware that time is passing.

 When you hear thunder, it makes you feel...?

Yay! The gods are laughing. 

When you hear the wind howling, it makes you feel...?


 Are you an Ocean, Mountain, Forest, or Desert person?

Ocean, Mountain & Forest. (But Deserts can be fun too)

 On a scale of 1 to 10, how important is Nature to your well-being?

Ha! Trick question. It's essential for all our wellbeing. So much science proves it. Hence 3rd rule of the STORIES checklist - the simple way to remember what you should do to be happy & successful - is Outside & Offline.

Share with us a childhood nature memory?

In the late 70s, it used to snow, and way more than it does now. My brother and I got dragged around the garden by our dad on a sled. And then at some nearby hill. Sledding is way too much fun. I miss it.

Also, I remember swimming off Corfu with my mum and my brother in the early 80s. No one was around so we were all swam naked... we were all confident swimmers so we went for a long swim, way out of our depth... the water was so pure and clear, glistening in the sun on the surface but you could see 20-30 feet to the sandy bottom. I get to the Mediterranean most summers... and every time I swim I feel refreshed, young, silly, alive.