Michael Rosenblum

For more than 30 years, Michael Rosenblum has been on the cutting edge of the digital ‘videojournalist’ and Citizen News revolution. 

During this time, he's led a drive for video literacy, and the Democratization of Video and Video news. His work includes: the complete transitioning of the BBC's national network (UK) to a Vj-driven model, starting in 2002; the complete conversion of The Voice of America, the United State’s Government’s broadcasting agency, (and the largest broadcaster in the world), from short wave radio to television broadcasting and webcasting using the ‘VJ” paradigm (1998-present); the design behind Current TV in partnership with former US VP Al Gore; the construction of a national hyperlocal citizen journalist network with Verizon; and the construction of NYT Television, a New York Times Company and the largest producer of non-fiction television in the US.

He has partnered with a number of major media companies including The Guardian (UK), USA Today, New York Magazine, The Travel Channel and others to create video ‘Academies’ where anyone can learn to report, shoot, edit and produce video on their own. 

In 2009 he co-founded TheVJ.com, along with his wife, Lisa Lambden, an online video training site. 

He has also designed, built and implemented VJ-driven news channels around the world, including Time/Warner’s New York 1, Associated Newspapers (UK) London based Channel 1, Young Broadcasting stations in the US, Switzerland’s largest commercial TV broadcaster, TeleZuri, as well as a host of smaller projects such as Eritrea’s ERI-TV and Sri Lanka’s SLBC. His consulting clients include The BBC, McGraw-Hill, TV-24/Germany, TV4/Sweden, Oxygen Media, National Public Radio, Danmarks Radio (DK), TV-3 Sweden, Norway & Denmark, Tokyo Broadcasting, Korea Broadcasting.

As a producer, Rosenblum has produced or overseen production on more than 3000 hours of programming for both network and cable. His shows have included the long-running TRAUMA: LIFE IN THE ER, Paramedics, Police Force, Labor and Delivery, Science Times. These series have aired on TLC, Showtime and National Geographic. He has also produced for ABC, CBS, Oxygen and the BBC. Most recently his groundbreaking 5Takes series for Discovery has completely rewritten the production paradigm. The company currently has more than 350 hours in production for this year alone. 

He has conducted his unique VJ training classes and boot camps all over the world, from Thailand to Marrakech, and has lectured extensively both overseas and in the US. He recently entered into a partnership with Discovery Communications to set up the Travel Channel Academy, a national training facility open to anyone. For 8 years he was an adjunct professor of communication at New York University, where he taught “Television and the Information Revolution”, a course of his own design and at The Bauhaus in Germany. Prior to that he taught at Columbia University’s Graduate School of Journalism. His Brussels based Rosenblum Institute trains European journalists to work as vjs. He is the author of Videojournalismus (germany) and iPhone Millionaire (McGraw Hill, 2013). 

He and his wife live both in New York and in the UK and teach at Oxford University in Britain. 

3 words to describe Nature?

Real. Unmediated. Honest

3 things Nature taught you?

Who I was

Who I am

Who I could be

3 most treasured Nature spots?

Coast of England at Northumbria

Middle of Sahara Desert

Lamu, Kenya

When you look at the ocean, it makes you feel…?


When you see a forest, it makes you feel…?


When you see a volcano, it makes you feel…?


When you see a sunrise or sunset, it makes you feel…?


When you hear thunder, it makes you feel…?


When you hear the wind howling, it makes you feel…?


Are you an Ocean, Mountain, Forest, or Desert person?


On a scale of 1 to 10, how important is Nature to your well-being?


Share with us a childhood nature memory?

When I was about 10 years old, my father had a friend named Eddie Durban who had a wood Lightning sailboat - 19 foot.  No motor. One day, he took me out for a sail and we turned up into a series of small estuaries that ran in the wetlands that are now almost gone on the East Coast.  The boat was silent, but it ghosted along, and as we drifted in the marsh, the whole place around us seemed alive and vibrant.