Sofia Sanchez de Betak

Sofía Sanchez de Betak (aka, Barrenechea) is a Buenos Aires born, New York based, Art Director and Fashion Consultant.

An avid world traveler and style influencer, Sofía is the author of the Assouline published book, “Travels with Chufy",where she highlights off-the-radar hideaways and secluded retreats where those in the know seek unforgettable experiences. Sofía has been named among the 10 most influential women of Argentina, together with the country’s First Lady and the Vice-President. With a keen eye and love for fashion and travel, Sofía has collaborated with several magazines and brands, working on special projects and often served as a brand ambassador. This list includes Chanel, Valentino, Rodarte, Chloe, Mary Katrantzou, Peter Pilotto, Roger Vivier, Zara, Mango, Massimo Dutti, Globe Trotter, Jason Wu, The Luxury Collection (Starwood Hotels), VogueCondé Nast TravelerHarper’s BazaarW MagazineRevista La NaciónPaper Magazine, among others.

3 words to describe Nature?

Prestine. Pure. Amusing

3 things Nature taught you?

That we should cherish it

That we should learn from her

That she is the wisest one of all

3 most treasured Nature spots?




When you look at the ocean, it makes you feel…?

In peace

When you see a forest, it makes you feel…?


When you see a volcano, it makes you feel…?


When you see a sunrise or sunset, it makes you feel…?


When you hear thunder, it makes you feel…?


When you hear the wind howling, it makes you feel…?


Are you an Ocean, Mountain, Forest, or Desert person?


On a scale of 1 to 10, how important is Nature to your well-being?


Share with us a childhood nature memory?

Long horseback rides in the mountains of Patagonia… best views in the planet!